A few years ago I learned that the word FOCUS is an acronym meaning: Follow One Course Until Successful.
This may sound easy, but in reality I’ve found it to be very difficult, especially when it comes to building your business.
In any given business, on any given day, there are just too many things to focus on, too many things pulling you in all different directions. Things like accounts receivable (getting paid), accounts payable (paying bills), employee or contractor management, product development, fulfillment, customer relations, brand messaging, payroll, cash flow management and many, many more… And yet none of these activities, all demanding your attention, address what Michael Gerber identified as the most important. None are working ‘on’ your business. They are all working ‘in’ it.
This is where the power of FOCUS comes in. If you want to rapidly scale your business from 6 figures a year to 7, you must focus on the activities that build your business, not just manage it.
What are some of those things?
My favorite, and I believe the most important, is marketing. As I define it, marketing is everything that causes a potential customer to notice you and causes them to want to choose your business over anyone/everyone else.
I’d like to say that until a business has figured out how to attract a constant and predictable flow of high quality customers, ready to do business with you, you shouldn’t be focusing on anything else. Sure paying the bills has to get done, as do many of those other ‘in your business’ activities, but none really matter until you’ve got loads of people waiting to give you their money.
FOCUS on that first, and keep at it until you’ve achieved that goal and I guarantee you’ll have a 7 or even 8 figure business very soon.
If FOCUS is a challenge for you, and you’d like specific, and proven marketing methods, strategies and tactics that deliver top quality customers to your business 24/7, then you’ll want to get your hands on my Automated Entrepreneur program right away. You can learn more proven FOCUS techniques and killer marketing strategies on my webinar, that you can attend for free, just register here.
Yours in Profit,