I don’t think it can be overstated that the web has brought with it unprecedented power. The power to reach your potential customer and put your marketing message in front of them cheaply and easily. Everyone is on the web no matter what niche you’re in, no matter your target demographic- they are there and with some trial & error, you can reach them.
That’s the good news. Now the bad news.
Almost no one knows how to market on the web successfully. This problem stems from a few key factors. First off- unless you’re a giant corporation, with an unlimited marketing budget, you cannot use traditional marketing methods on the web (sorry advertising agencies and traditional marketing companies). Anything designed for ‘brand awareness’ or ‘top of the mind’ isn’t going to generate the one thing small business owners and entrepreneurs actually need: customers.
Secondly, as the web has evolved over the past few years, more and more advertisers and ads have crowded the web, driving up prices and making it harder to get your potential customers’ attention. There’s even a condition called ‘Banner Blindness’ now where a percentage of people subconsciously ignore banner ads when they are surfing the web. Add to this the ever changing landscape of SEO (search engine optimization- which as of the time I’m writing this, 3/15/16, is dead, IMHO) as a quick traffic strategy and you’ll begin to see why so many people struggle to get any traction with their web marketing efforts.
So what can you do to enjoy success, while others fail? The answer is simple, but not easy.
To start, you’ve got to use the time tested and proven methods of direct response marketing. The web was literally made for this kind of advertising and it’s what every successful marketer and business owner I know uses. I’ve discussed this in previous blog posts.
The next success tip I’ll share with you is more of a mindset than a tangible thing- but it’s the most important part. You have to approach your efforts at web marketing with the mindset of ‘cracking the code’, and in reality it’s more like a 4-5 different codes. The overwhelming majority of people make a few feeble attempts at marketing online and then quit when they don’t see results. I like to tell my clients that they are mining for gold, and the web has a treasure chest of it- but that chest has a series of combination locks on it. In order to be successful online, you’ve got to figure out (dial in) the combination of each of these locks before you’ll get the gold (almost unlimited clients). Most importantly, you’ve got to have the emotional fortitude to go through test after test, trial and error with unwavering determination.
So what are some of these ‘locks’ you’ll need the combination to? Here’s a quick list of my top 6:
Where are my potential customers online? What websites, forums, etc.
What message ‘words’ will they click on?
What ‘image’ will they click on?
Are the clicks you’re getting from “qualified” prospects?
Can we improve on the “best” performing ads? (increase CTR- click through rate)
And lastly, do the clicks we’re getting convert to paying customers?
There are many more than this quick list but this represents a good start. Keep in mind that the lesson here is you’re always testing, working and refining your online marketing. You need to approach this task as an on-going effort, not a one and done type task.
Keep the right mindset, and your success is virtually guaranteed, because your ideal customer is online and with a little perseverance you will find and convert them to your customer, unlocking that chest of gold.
When you’re tired of beating your head against the wall and want proven, time tested methods and strategies that flat out work- bringing an avalanche of red hot customers to your door, then you need to grab a copy of Automated Entrepreneur Method right now. Save yourself countless hours of trial and error and get the shortcut to success right now.
You’ll also want to attend my webinar where I cover this topic and many more in depth. You can register for that here.
Yours in Profit,