We talked about CRM earlier—now I’m going to talk about CM, or content management.
Not only is content management driving marketing efforts these days, but CM is big business—providing work for lots of people along the marketing and customer service pipeline.
There are many types of content—but first, what is it? Here are a couple of points to keep in mind:
So, content marketing is pretty much the business of using different types of content to get your message across to your audience, and even, to your competitors.
Content marketing is mostly conducted online—helping you attract targeted leads. Maybe you remember buying bulk mailing or email lists? The days of casting a big net to see what swims into it, are done too. Content marketing means crafting a unique message for just the right kind of customer.
Types of content that could help—and how you use it
If you are an entrepreneur, it is likely you run a pretty small shop. Small- to medium-sized businesses cannot afford a whole team of marketing people on the payroll.
Since marketing is now the bigger part of sales, blending these efforts is essential. Consider outsourcing your marketing needs to a specialist you can use to create a targeted content marketing strategy—and execute on it. Outsourcing is also a super idea for creating content, because an outsourced specialist knows how to write, and create, the content you want.
While you need to deeply engage in developing a marketing strategy that works best for your small business, this does not mean you have to create the content. As I have said many times before, only do the work that only you can do.
Basically, your focus as a small business owner is to create interesting, focused content, make sure it is optimized for the web, and manage social media channels. What you do depends largely on your budget, your goals, and your audience.
Here are some different types of content that could work for you:
There are different kinds of content that could be right for your business. You don’t need to use everything, but you’ll want to mix it up to keep your audience—and customers—interested.
The most intriguing content in the world won’t mean anything if you do not have a strong marketing strategy, the right value proposition, and the message that puts those together in an unbeatable way.
I use experience, software , and know-how to help my clients succeed. I work with small business owners to create the message, and the business climate, to give your business the boost it needs—and the profit you want.
When you want to dig in to more money at the end of each month, give me a call at 585-633-7563.
Yours in profit,