It’s a wild world. We talked about VUCA—the sweeping forces keeping entrepreneurs on their toes. But do you want to know the real-world factors that impact these forces? Let me tell you.
Running a business is not what it used to be. Some things remain—good planning, structure, pricing, and marketing. You do not need a lot of money to get into business—but don’t be undercapitalized. These days, it isn’t enough to want to “disrupt” your industry—it’s been done already. Now is the time to get smart about market forces because volatility has become the norm.
The market belongs to the nimble—three views to keep in mind
Do you have a great product or service? Let’s assume that your marketing is working for you, and then you hit a bump, or you lose an important client—you’re sunk. How do you pivot and what are the factors that can help you keep moving?
I work with entrepreneurs with brick and mortar and virtual storefronts. My goal is to help my clients make money—and keep making more. Profit flows to those who make smart choices, and take necessary, informed chances. That is what I do—help small business owners understand their choices—and chances.
Change is constant, and here are some important features all entrepreneurs should be aware of:
Whether you are a micro-entrepreneur, or a successful CEO planning to step out, it is important to know the right steps to get where—and what—you want. Do you want to struggle for the next ten years for sweat equity? Or make some real money to support your current or hoped-for lifestyle? Work with a mentor, or business counselor to find your place on the curve, develop the right questions and be sure you have the right answers to get your best chance at success.
A big part of a profitable business today is learning how to successfully fit into a world of change. Your biggest assets are what you bring to the table in the form of knowledge, experience, adaptability, and willingness to seek and receive good advice.
When you want to ride the wave, instead of being swept up in it—call me at 585-633-7563. I can help you make the money you want.
Yours in profit,
Bob Britton
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