Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Here to give you a little proven advice on pricing your business services.
Let me start by saying this.
What someone is willing to pay or not pay for one of your services depends on what their PERCIEVED VALUE is for the service.
Since your customer gets the perceived value of your services from YOUR marketing, the better your marketing is the MORE you can charge for your services.
“I Can Get Business Cheaper From This Or That Business.”
Sometimes you will hear clients say that they can get the same service somewhere else cheaper.
They really can’t and here is why.
First you are not selling a commodity like corn, beans, or gasoline. You are offering a completely unique service that no one else can offer. Your business is different from everyone else’s, you and your employees are different, you solve problems differently, you use different products and on and on. So the ENTIRE experience with you is different from EVERYONE else.
And second they may be lying about the price. They are negotiating with you. They want you to lower your price.
Here are 2 of the 5 reasons why you DON”T want to deal with a price buyer.
They do all the complaining.
They tell your other customers how little they paid you. They actually brag about it and this ruins your relationship with your good clients because it drives them off.
All Price Resistance is in the mind of the seller (YOU) not the buyer. Never predetermine what any amount of money means to someone you don’t know. What I mean by this is that $5,000 may seem like a small fortune to you but to one of your customers it may be peanuts.
So whenever you can you want to target your marketing and be selling to people who…
Make More Money Than YOU
The laziest and easiest thing you can do is price yourself below every one else. Because all that money is lost PROFIT. Then you have to cut corners to make money and then the value of your services goes down – it’s a vicious circle and you will not win.
I can prove to you that you can raise your prices right now 20% and NOTHING bad can happen – you can only make more money. This will put tens of thousands of dollars in YOUR pocket every year, starting instantly.
If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.
To your success,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.