FREE Business Marketing Strategy – Use Letters Not Brochures

Good Morning Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

Here is another FREE Business Marketing Strategy.

Use Letters Not Brochures

Fancy, 3-color brochures are very expensive. You have to get at least 1,000 printed at once. Then you have your money tied up in inventory.

Why Brochures Don’t Work

They immediately yell out ‘This is a sales message.’ Once someone thinks you are trying to sell them something, they are much less receptive.

Have you seen the cartoon with General Patton?

Patton is in the middle of a huge battle and a man comes up to him with a box full of guns. Patton says ‘I don’t have time for a salesman right now; I’m in the middle of a war’.

You see, even if you have exactly what a prospect needs if they think you are a “salesman” it will be difficult to get through to them.

It’s the same thing with your sales message. A brochure is immediately recognized as a sales message. It’s fancy but boring.

With brochures, you can’t cheaply and easily change your message. Things can change quickly. Maybe you decide to change an offer or worse discontinue a particular service. You can’t change your brochure so you either have inaccurate information or you have to spend a ton of money all over again to get it redone.

You can’t cheaply test it. You should always test, test, and test. With brochures you have to get a lot printed at once then if it doesn’t work, you have wasted a lot of money.

Why Letters Always Get Better Response:

Letters look and feel personal. People think of letters as personal and brochures as sales.

Letters are very inexpensive. You can get as few done at a time as you need. Your money won’t be tied up in ‘inventory’. All of your marketing dollars will be out there working for you

Letters are easily changed. If something about your business changed you can quickly, easily and inexpensively change your sales message.

If your letter didn’t work as well as you’d like, you can easily improve it. Letters have no waste.

If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.

To your success,

Bob Britton