ARE YOU a Professional?

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

ARE YOU A Professional?

What we mean by this is:

Have a clean store.

Have everyone dress professionally- (uniforms are an option that can raise the professionalism of a business).

Put protective floor mats in the clients’ vehicle when you get in?

The public can be skeptical about anybody these days. The reason is because there are a lot of inexperienced automotive techs out there who can’t fix their own car let alone someone else’s which leaves clients angry. You must overcompensate for the ones that give auto techs a bad reputation. Granted this is unfair, but it’s the way it is.

We’ve seen many automotive shops where the carpets are filthy, the store looks “junky” and the employees look like Cindy Lauper on a bad hair day. We’ve even seen employees who dressed like they were getting ready for a hippie Halloween party. Granted, there is nothing wrong with a sense of style and fashion, but if you want high quality clients you should be providing them with an atmosphere of professionalism.

You must look clean, neat and be organized. This earns people’s trust and respect. It probably is no surprise to you that the stores with employees like the one above can only charge on the low end of the price scale for their services.

Clean stores & neat employees are important. Do you think people will pay top dollar to go into a dirty, cluttered store with broken down computer parts scattered everywhere. Absolutely not.

We’re not saying you have to be a brand new store but we are saying that your store and your employees need to look good.

If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-75633.

To your success,

Bob Britton