Are You Being Sucked In By The Advertising “Blind Archery Trap”?
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
This strategy is about hitting the “business marketing bull’s eye” and the steps you need to take to get away from the “Blind Archery Trap”. Most business owners run their advertising and marketing as if they were shooting at an archery target with a blindfold on trying to hit the bull’s eye.
In order to avoid the blind archery trap (diagram on next page) you have to target your marketing and concentrate only on marketing that is tractable and measurable. And you want to structure your marketing so that you are not running around looking for potential clients. You want them to come to you.
What is Unconventional Marketing?
Unconventional marketing is a series of automatic systems that deliver to your business pre-interested; pre-motivated and pre-qualified potential clients who want to buy your services and products. It is predictable and dependable and brings you the right amount of potential clients when you want them. All this is done automatically with out much manual labor on your part.
Unconventional Marketing is NOT?
Getting your name out there. Building your image. Running ads in magazines that are not tractable. Begging people for referrals, passing out your business card. Taking people out to lunch. Giving coffee mugs away with your logo on them. Giving out your web site address. Handing out your brochure and price list. Hoping and wishing for people to call you.
So how do you actually sell your computer services and products? How do you communicate it to your potential clients properly? How do you deliver it in a way so that it is enjoyable so people want to do business with you and you don’t come across as a pushy computer geek?
You have to change your positioning so that they are coming to you and you are NOT going after them. We will show you how to structure your marketing so that they are coming to you.
Now we have just flipped the positioning and now you have all the leverage.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.