Do you need to get your message out there but lack the budget for a full-blown marketing campaign? Influencer marketing can help you stretch your budget, spread the word about your brand—and increase your success.
Influencer marketing uses a source, or information, to target potential customers already interested in a product or service. Although very similar to word of mouth marketing, influencer marketing is not the same. Both word of mouth and influencer marketing are peer-to-peer marketing methods, but influencer marketing relies on some form of knowledgeable authority—someone, or something, already viewed by potential leads as trustworthy.
What, or who, are influencers?
As the name implies, influencers are people, institutions, and resource bases with a lot of credibility. What they say, do—and even eat—may influence the people who follow their moves on social media.
The rise of social media created opportunity for well-networked individuals and companies to build followers—people who are interested in what influencers have to say. Influencer marketing, when it works, gives you access to followers who can get to know your brand, service, or other product through the eyes of their influencer. For small business owners, followers of influencers could become leads.
Celebrity endorsements were the original influencer marketing. Celebrities were paid to pitch a product on television and became associated with the brand. Brands built buzz through placing a famous face next to their rental car, coffee maker, financial service, or jeans. Paid to speak the message of their sponsor, celebrity endorsements are still used today.
Forms of influencer marketing include:
In one influence marketing campaign, you can utilize all three of these resources. You can cultivate a relationship with an influencer, build your own influence base—and link to influential institutions that maintain a body of authoritative knowledge.
Points to understand about influencer marketing
Influencer marketing is different, and trickier from the standpoint of message. You are not paying money for a static advertisement that you hope reaches your target audience. With some work, you are connecting with a person who has a previously established, trusted, relationship with thousands of potential leads.
As any small business owner knows, referrals from satisfied customers are the most effective, least expensive means of growing your client base. Consider these tips about influencer marketing:
These are some key ideas around using influencer marketing to build your brand—and your business profit. When you have questions about influencers, or your marketing message, call me at 585-633-7563.
To your success.
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.