I talk a lot about value—how to value your time, and create value for your clients and customers. What about asking clients how much they value you?
In my business, I work with entrepreneurs to grow their profits. Through sound strategy, direct marketing, and business automation, I help each client grow their business to make the money they want. Sound good? A big part of that is working with your most valuable resource—your customers.
How to make your client your most valuable player
Your customer buys your product or your services. They are also your best marketing resource.
Beyond their patronage, consider the essential services your customer can provide to you:
Feedback: When you establish a working relationship with a client, ask them for feedback on your services and products. What works? What doesn’t work? Everyone likes to be asked their opinion and no one—not even you—knows your product better than those who are paying for it. Think about these tips:
Referrals: A referral from a client cuts your sales cycle in half. A huge part of getting new business is gaining the trust of a potential lead. Cold calls take time, finesse, and sure skill to warm a prospect to the point where they are willing to meet you. A client referral opens the door and invites you into the association of a previously existing relationship. Consider these tips:
Turning mistakes into gold: Blunders, foul-ups, and mistakes—they happen to everyone. It is true that a happy customer tells one friend while an unhappy customer tells ten. With the right technique, you can turn that unhappy customer into an ally who tells ten friends how well you handled their situation. Here is how:
These are only a few of the ways your own customers can shorten your sales cycle and keep your business successful. They work in my business, and I know they will work in yours.
When you want to know about client satisfaction and building value that pays off for you, call me at 585-633-7563.
To your success.
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.