“The Marketplace & Competitors Are Always Trying To Beat You Down To A Commodity. Don’t Let That Happen.”

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

When we go to the grocery store and there is nothing to differentiate one onion from another onion, the ONLY thing that we can differentiate it with is PRICE.

Why?

Because it’s a commodity.

Price then becomes the only deciding factor. Competitors who are less astute will try to sell only on price, so they will try to beat you down and beat your competitors down by simply pooh-poohing anything they do that is different because they are trying to compete on price.

That’s also true for the marketplace, if you are NOT giving them criteria for what makes you different, what makes you special, what makes you premium. Then the only thing they can come back to is price, turning you back into a commodity.

You MUST create the buying criteria for what sets you apart from anyone else. It is pretty powerful to develop this mindset of everyone is trying to make you into an ordinary commodity and your job is to make sure that you stand out as extraordinary.

In my next email I will further explain to you why you don’t want to compete on price and then in future emails I will show you how to be DIFFERENT and SPECIAL so you can charge PREMIUM prices.

If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.

To your success,

Bob Britton