Between market and cultural volatility, ambiguity about the future, and complexity that underpins any decision—entrepreneurs do not have it easy. They call it VUCA.
What is VUCA?
A term borrowed from military leadership in the 1990’s, VUCA is an acronym for volatility, uncertainty, complexity, and ambiguity. In other words, VUCA is the normal operating environment of a small business owner. Sure, it is crazy world. But it’s more productive to examine the parts rather than become overwhelmed by the whole.
At a glance, the components of VUCA seem to lead to the same conclusion—there is too much to handle, so just do what you can. Much of the time, entrepreneurs are too deeply engaged in helping their business survive the economic roller coaster to apply critical thinking to the mechanism of the ride. Let’s take a look at the pieces:
The excitement of a VUCA world
When I work with entrepreneurs one-on-one, or in my master group, elements of VUCA are never far from the table. A situation is uncertain, supply or labor is volatile—these are everyday components we deal with on the way to success.
VUCA can be explored from an analytic and a hands-on approach. While many focus on how to survive in a VUCA world, I want to talk about how you can thrive in an uncertain world.
Change is certain—especially in the current business climate. We can accelerate and revitalize our business processes to embrace and use change, rather than defend stale business plans against it. Consider these tips:
Many small business owners already have the innate ability to recognize and meet volatile, uncertain times. Successful business in a culture of change means developing readiness, and confident leadership, in the face of continually changing circumstance.
When you need a fresh perspective on turbulent factors impacting your business, call me at 585-633-7563.
To your success.
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.