Are you picking the low hanging fruit first?

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

This morning I am going to talk to you about how to increase your business’ income the easiest and fastest way I’ve found.

There are only two general categories where you can get new customers and they are:

1. From your current customers, past customers themselves, or from referrals

2. From marketing and advertising for new customers via the ways I show you.

It is much easier, faster, and cheaper to tap into your customers list for new customers.

Here is why: Birds of a feather flock together. What I mean is that your current customers picked YOU and YOU were attracted to them for reasons. The other people your customer’s know and hang around with are like them. That is WHY they hang around them. So they will most likely be comfortable with you as well.

You are eliminating the biggest resistance when someone buys something: The fear of the UNKNOWN. Your potential customer goes through a thought process something like this: “If my friend is happy with ABC Business and I usually agree with my friend, then I will like ABC Business, too.

It’s cheaper. There is NO cost or only a small referral fee to acquire the customer.

So if you start marketing to your customer list you are picking the “lowest hanging fruit,” which means you are working very
SMART and leveraging your greatest asset; Your customer List.

Now of course this assumes that your customer list is all put together. If you don’t have addresses, phone numbers, and email addresses, have your customers fill out a form when you go to them or they come to you. If your customer list is old you MUST get updated information. I cannot stress the importance of this.

I was told once that there are basically three types of people:

1. Those who MAKE things happen,
2. Those who WATCH what happens,
3. And those who don’t know WHAT the heck happened.

I know you are a “make things happen” kind of person, or you wouldn’t be reading blogs, interested in learning how to improve your business. If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.

To your success,

Bob Britton