Does Your Message Match Your Market?

Does Your Message Match Your Market?

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

In the strategy before this we talked about how important and critical to your success it is to have a Unique Selling Points (USP). Your USP is your specific message.

Now we will talk about how important it is to make sure your message (your USP) matches your market. What I mean about this is that the greatest message in the world is useless if it goes to people who don’t care because they will not “hear it”. You have to be communicating to the right people. This is called “Message to Market Match.”

For example – If your market is homeowners you would NOT want a message like “If your computers go down we’ll get them up fast so you don’t loose any transactions”. That may be OK for small business owners but not for homeowners.

Who is your ideal client?_______________________________

What is their age?____________________________________

What is their income?__________________________________

Where do they live?___________________________________

What else do you know about them?______________________________

So you have to have a strong message and a good market match to be right on target in your marketing.

Now you have the two things that MOST business owners never even thinks about and that’s one of the reason they are struggling.

A USP
Your Message Matches your Market

If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.

To your success,

Bob Britton