Did You Know That Direct Mail Is The Cheapest Methods To Get Customers?
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Direct mail is one of the most powerful ways to market your business that there is.
This year there will be $32.4 billion spent on direct mail. Barely $11 billion will be spent on cable TV advertising for the top 6 TV networks. These statistics are according to a study directed by McCann-Erickson.
There wouldn’t be that much money spent on direct mail if it didn’t work.
So why do most small businesses, especially businesses, think of direct mail as a waste?
They don’t know how to use it. They’ve never had any instruction on how to use it.
They send a flier- as you know by now, 99.9% of fliers don’t cut it
they send it to a ‘bad’ list. The list, the people who you send your letter to, is just as important as the letter itself.
Many people overlook this.
One business owner had written a sales letter. It was pretty good, not great but pretty good.
She was getting zero response, not low, not one but zero. Zilch. Nada.
Who was she sending her letters to?
She didn’t know. She had bought a zip code zone.
Finally she went to look at the houses in the zip code she purchased.
Let us describe it for you:
Run-down. Tiny houses with broken down porches- at least one plank of wood was missing. Junk strewn across the front yard. In the driveway there was a car on cement blocks with half the engine removed. Both the husband and the wife were wearing stained t-shirts.
Are these the types of people most likely to buy your services?
Do they even own a computer? If they do, would they pay to get it cleaned?
These people are not good prospects for you.
The List is very important.
To recap, here is why most It business owners fail at direct mail:
No direct mail expertise.
Bad sales letter
How To Do Successful Direct Mail
Have an irresistible offer. The more enticing your offer the better you will sell.
Attention getting headline. Your headline is really an ad for your sales letters.
Create Interest. The first paragraph should emphasize the benefit to the reader, this gets your prospect interested enough to read the rest of the letter.
Create desire. Make your prospect really want what you’re offering.
Call to action. You must have an irresistible offer.
You must tell the prospect to respond and have a deadline. If you don’t tell the person to call today and don’t have an expiration date creating a “sense of urgency” you don’t have a direct response.
In our program there are lots of ready to use direct mail letters. Use them as-is or modify them. Learn from them and start writing your own!
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.