Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
When most people get their mail they divide it into 3 piles:
Pile A: Personal mail.
Pile B: Bills.
Pile C: Everything else, AKA junk mail.
And you know what happens to junk mail… It goes in the trash without ever being opened.
If you want your letter to get opened, then you can’t send out the same stuff most businesses do. Instead of going for a “professional, polished” look, you have to make your letter look like it’s personal mail; like it is coming from their little old grandmother.
You do this by hand writing the address, using a stamp, (not metered,) and using colors. More people will open your letter if it looks personal than if it looks like something automated and from a business.
Think about yourself when you open your own mail; wouldn’t you be more likely to open something that looks like a note from a friend rather than just another flyer for a local business? If you send a letter and nobody opens it, then your marketing effort, (and TIME, and MONEY,) was totally wasted!
If you have any questions, need some immediate advice, or are interested in talking about other ways to make the most of your marketing budget, please give me a call at 585-633-7563.
To your success,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.