Category Archives for Sales

Member Spotlight Steve Young

Steve Young
Body Solutions – Voorhees NJ

Body Solutions was established in 2002 sort of by accident! Yes, I stumbled onto the business owner path because the physical therapist I worked for needed to sublease space within his clinic. In 2002 I started Body Solutions and at the time, we only did personal training back then. I eventually took over the physical therapy business within the facility in Eagle Plaza. By 2005 I was running the entire clinic… Also around that time, I realized I knew NOTHING about business. I was a physical therapist and science geek looking to learn business. – Steve Young

Steve joined Marketing Automation Group (MAG) in 2012 after years of working 14 hours days with little to no time for family, friends and hobbies. His ‘aha’ moment when he realized he needed to change something within his business was when his daughter entered his home office and said “Daddy, you’re ALWAYS working……”

Like most of our members, when Steve joined MAG he didn’t have the budget for the program but he took a leap of faith!

• in his first 2 years he went from 11% growth rate to 24%
• he experienced 2x’s the growth while working 40% less
• he also started a second business where he made $219,860 working 110 hours, that’s $1,998/hour!
• that was 54% what he made in 2013

You can learn more about Body Solutions Here.

Member Spotlight Lisa Rangel

Lisa Rangel
Chameleon Resumes – Rutherford, NJ

Lisa Rangel, Managing Director of Chameleon Resumes, has built a full-service branded executive resume writing service and leadership job search consultancy specifically created to partner with executive candidates who want professional guidance from top resume, LinkedIn, job search and interview experts to navigate today’s complex, high touch, technological marketplace. Lisa’s unique combination of qualifications set her apart, making her a leader in the job search industry:

Selected as one of the Top 100 Career Websites by Forbes.com
Hired as a Group Moderator of LinkedIn’s Premium Job Seeker Group
Regular contributor of LinkedIn Profile and Lead Generation Articles for the Official LinkedIn Blog

Lisa joined Marketing Automation Group (MAG) in March 2013.

• in her 1st quarter after joining MAG, Lisa made $100k
• that was 3x’s what she made in her 1st quarter in 2013
• that was 81% more than she made in 2012
• that was 54% what she made in 2013

You can learn more about Chameleon Resumes Here.

Let Them Choose Between, You, You, and YOU

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

When you are selling, it is a big mistake to only have one offer.

When you only have one offer, it makes the choice between you and your competition. How do you make them choose you?

The first trick is to get them to choose between you, you and you; Not between you and your competition.

Can you see how this is a better strategy?

When we know the customer can only choose between you and you, then the only question left for them to answer becomes, “Which option?” Any one of YOUR options are better than having the customer (and their money) go elsewhere.

I suggest that you offer three options, or at the very least two. You should organize them into groups that make sense for your product/service, and give them a name that reflects their value, like the following examples:

Basic Service Package- This will be your cheapest and least desirable option.

Gold Service Package- This will be a higher value service; whatever is the middle equivalent between the most basic package and most premium package.

Platinum Service Package- The most premium package. “Everything upgraded.”

You should have 3 different choices for the client. Of course, #2 and #3 are going to be higher tickets, but you offer the lower priced #1 for those clients who aren’t quite used to paying for premium service or who just want to start out cautiously with you. If you get the client hooked on your business, then the next time they will easily spend more because they trust you.

Once the prospect sees that you offer 3 different options, most likely, (90% of the time,) he/she will choose one of them.

Make sure you mention that #2 is your most popular one. Most people will choose #2- about 70% of the time. The others will probably be split equally between #1 and #3.

And you should have a lengthy description of the services included with each package/option. Even if you think something isn’t worth describing in detail because it’s “standard,” do it. Not every business tells the client everything involved in their services and how the client benefits, so make sure your client can see everything they are getting for their money, and that it equates to a lot of value. Don’t forget to include your “guarantee” and other possible non-tangible benefits that are included!

The key to getting more money for your service is building perceived value. Packaging your services and describing them in detail does exactly that; You are defining your value directly to your customer.

Don’t limit yourself to these 3 basic options; if you have other services then add them in. Keep in mind that 3 options are great, but more than 5 will only confuse your clients. Of course, if they want part of one service and part of another, you can easily create that ‘special’ custom option/package just for them.

If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.

To your success,

Bob Britton

Never Rely On Walk-Ins Again

Never Rely On Walk-Ins Again

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group

The same old stuff that everyone is doing, which is luring walk-ins into the store by advertising price, just doesn’t work.

And Relying Strictly On Walk-ins Doesn’t Cut it

If you properly use Direct Response Marketing you will a full service schedule and walk-ins will be “icing on the cake” for you. . Just think, your days will be all booked up with qualified clients who are willing to pay the prices you deserve.

Don’t get us wrong, walk-ins can be nice filler. But, you CAN”T build a highly profitable business relying on walk-ins as your sole marketing tool. This required Direct Response.

The people that walk-in have read nothing about your extraordinary service and therefore have had no value-built in your business and will be more price resistant.

It costs you in the long run; it’s harder to build up your business. It will take longer to be a success. If you rely solely on it, you’ll most likely be at the same place in 5 years as you are now. Stop relying on walk-ins, and start Direct Response Marketing and join the top 1% businesses.

If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.

To your success,

Bob Britton

Do You Have Unique Selling Points (USP)?

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

The first step in establishing your unconventional marketing is to determine your “Unique Selling Points” (USP). This is what makes your business special or different from everyone one else.

It answers the client question, “Why should I do business with you, instead of your competitors?”

It’s OK if you don’t know what your USP is right now; I can help you determine what your USP should be. But for now, I want you to fully understand how powerful a USP can be and that you simply have to have one.

If you think your USP is, “I have better prices than everyone else,” or “I have 20 years experience,” or “I am an honest and ethical person,” that is what all your competitors are saying too, so it does not make you unique; it just makes you the same.

Let’s determine what your USP is.

What makes you DIFFERENT from all your competitors? List them here. (Remember lower price, years of experience or your a great ethical person are no good to use. Think about your location, your employees, your hours of operation, the way you do things, Etc.)

1.________________________________________________

2._________________________________________________

3._________________________________________________

4._________________________________________________

5._________________________________________________

6._________________________________________________

7._________________________________________________

Here are a few USP samples for an example business we have come up with. Feel free to use any of these that work for you, or tweak them until they do.

• “The Exact Computer Services You Want, Or Your Money Back!”

• “You Get The Best Service Ever, Or It’s Free!”

• “You Get 24 Hour Service, Or It’s Free!”

You always have to be thinking about what your clients want, not what you think they want or need.

Warning! I see businesses trying to be, “all things to all people,” instead of being specific with their offer. A lot of times, business owners don’t think the market is big enough for the one, two or three things they do very well so they add a few other things. Now, what they’re doing is diversifying their offering so much that their marketing message gets confused. If you can’t tell people what you really do, then your marketing efforts won’t have any power.

You are most likely very good at the services you currently offer; all you have to do is get good at marketing them. I promise, there are plenty of potential clients who are in your specific market.

Write your USP here:

_____________________________________________________

If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.

To your success,

Bob Britton

“You Can Laugh At Money Worries & Business Owner Stress If You Follow My Simple Plan Just Like Other Business Owners Have”

Hi Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

I just got off the phone with John Baughman, a fellow business owner who invested in my program 3 1/2 months ago.

Are you sitting down?

Well, you need to be…because he EXPLODED from producing $16,127 a month to last month producing $24,986. That is a 36% increase in sales for one month. And because his fixed costs did not increase he put a good percentage of that extra $9,000 into HIS pocket that month. And John’s income will get BIGGER every single month because that is exactly what happened to me and several other business owners who got my program.

Now here’s why I share this with YOU:

First, John knew almost nothing about marketing, only the useless crap the “so called experts” told him at silly Industry seminars he attended.

Second, all he did was follow my simple plan all outlined for him in my business marketing kit. It is such a simple 123, paint by
numbers, cookie cutter approach, and heck it would be very hard (if not
impossible) even for a third grader to mess it up.

Third – HE TOOK ACTION. You see nothing happens without action and if John shunned off my program he STILL would be at his lousy sales
of $16,127 each and every month. But now because he TOOK ACTION
extra money WITHOUT extra work is rolling into his bank account
faster that he can count it. And because he TOOK ACTION, he is MUCH
HAPPIER and get this, he has NO damn stress anymore like you now
have I bet.

And forth, THIS COULD BE YOU in a few short months ONLY if you TAKE ACTION and take the next simple step.

If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.

To your success,

Bob Britton

“Here Is An Email I Just Got From A Business Owner Just Like You Whose Business Is Starting To Explode Because He Took Action And Got My Program”

Hi Business Owner,

Here’s the email I just got:

“Bob,

I have been a member since day one. The MAG group has not only changed the way
I use Infusionsoft, but has changed the way view my business and market. I see
new opportunities where before there were none.
Your advice has put me on a track to success that I do not know if I would have
reached on my own. But the hidden bonus in MAG is all the other members. Being
around like minded people who all face the same or similar challenges, solutions
and ideas come instantly. It gives me an energy I never knew I possessed.

– Eric Gordon, Beyond Times Square “

A Whopping 45% in Only 1 year!

I want to be very BLUNT with you. OK?

Are you ready?

The ONLY difference between YOU and Eric is that Eric TOOK ACTION and YOU have
NOT yet. You see this little story can still be all about YOU but (and this is a
BIG but) you must take the first step. I promise and guarantee you will get
similar results as Eric has.

Hey, here’s the simple truth…I’m just like you, a small business owner who has
worked his fanny-off for a lot of years.

Then I discovered that it didn’t have to be this hard!

I want to share with you what took me 15 years to figure out and perfect so you
don’t have to go through ALL the misery I did.

I put my money where my mouth is. I am so certain that my system will put tens
of thousands of dollars in your pocket; I give you a “FREE Look” 90-Day 100%
no questions asked GUARANTEE.

Yes, it’s that simple, with no strings attached, no gimmicks.

You have a full 90 days to examine everything, test and use my strategies, methods
and techniques, and if you’re not amazed at the amount of time saved, new clients
attracted to you, how much your profits have increased, and thrilled with what I
teach you – and eager to continue working with me – then you can simply shoot my
support team an email, and get a full 100% refund issued the very same day.

No questions. No hassles.

You MUST be completely satisfied. If not, I want you ask for and get a refund and
I’ll let you keep any and all of the FREE Gifts.

If you have any questions, need some immediate advice, or would like to get
involved with one of my programs please give me a call at (585) 633-7563.

To Your Success,

Bob Britton

How To Get New Customers Fast – Guaranteed

Dear Business Owner,

My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.

The above statement may have startled you and even made you a bit angry but I know that this is a small price to pay to learn the truth about how to get new high paying customers for your business FAST. Because the alternative (not getting a steady stream of new customers every week) is financially painful, stressful, frustrating, and may force you out of business especially in these difficult economic times if not attended to right away.

Many business owners have no plan when it comes to marketing. They don’t know what to do, when to do it, or even if they should do it. And because there is no plan, they waste hundreds of dollars on foolish ads, poorly designed web sites, failing pay per click campaigns and brochures, when they don’t even have a slight chance getting customers from this kind of marketing.

Even worse is many business owners think that if they do exactly what the yellow page rep, newspaper, or printing company tells them to do it’ll be the end of their troubles. All this expert help will get them a ton of new customers.

Wrong.

You see these yellow page ad reps; newspaper ad reps get paid based on how much new business they bring in for their company. So the more money you spend the more money they make.

They don’t get paid based on the amount of customers they get for you. They aren’t concerned about that.

That’s why they keeping telling you to keep running your ads over and over. They tell you that people need to keep seeing the ads over and over before they will respond to them. There is a little truth to this. But if an ad loses money the first time you run it, it’s highly unlikely it will suddenly start to make money the 2nd, 3rd or 4th time you run it. Tip – here are the three rules of advertising 1) never do anything that you can’t directly track. 2) Never run an ad a second time that didn’t work the first time. And 3) never fall in love with your ad.

A few short years ago in my business, I was in the same position you may be right now. I did great work. I followed what everyone else was doing in the industry to try and get customers because I figured that if everyone is doing these things it must work, right?

Yeah right,

I went broke and realized that this kind of crappy marketing and advertising wasn’t even working for the companies that could afford to spend money on marketing and advertising.

Everything changed for me when I finally figured out……..

“How To Get Only Pre-Motivate, Pre-Interested, And Pre-Qualified Customers To Come To Me”

And once you discover how to do this, your life and your business will change forever! And guess what? I’m not going to just teach you how to do this. I know you are busy, and have a ton of stuff going on in your life. I’m literally going to give you my proven strategies, proven methods and proven techniques on a silver platter, so you just “plug” them into your business. Even if you are the laziest person on the face of the earth, you can easily get phenomenal results.

You don’t need much money to get tons of new customers – – What you really need is the right KNOWLEDGE!

And I am the only person in the CRM space “spilling the beans” and teaching the TRUTH on how to get new high paying customers cost effectively day-in and day-out.

If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.

To your success,

Bob Britton