Do You Have A Marketing Plan?
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
This is very important. It may seem obvious but less than 1% of all businesses actually do it. Even though it’s very simple, don’t underestimate its power!
The most important thing about marketing is to have a:
More businesses fail because they don’t have a plan or goals. You should have a detailed marketing plan of what you want to accomplish and how you are going to accomplish it.
Don’t be vague either. Things like ‘I want to make more money than I can ever spend’ or ‘I want to make $20,000.00 a month’ –these are not plans. They’re too vague and they won’t help you get there.
Be specific. As you go through this manual pick at least 5 ideas to start with. Write them down. Write how much you are going to make from each idea this week and this month. Then do a 3 month plan. And then do a 6 month plan.
Once you start using the first 5 ideas then add another 5. Then another. Soon you should be using almost all of the money making marketing strategies in this manual. (We say most because there might be one or two that just aren’t you. That’s OK. Use the ones that you are most excited about to begin with then branch out.)
Your plan should include money goals. Try to put your money goals in net (take home) to you, not gross. We know gross is what you are used to thinking in but net is obviously more important. One Business owner might do $250,000.00 in gross. It sounds impressive, right? But, after it’s all said and done if he only nets $50,000.00- that’s not very impressive at all.
First examine your current numbers. More than 80% of all businesses don’t know how many clients they get a month. That’s a deadly sin. You must know how you are currently doing.
You should know how many new clients you get each month, how much you make from each client and how much it costs you to acquire a new client.
Here’s an example:
Jake is a fictitious business owner. (The following scenario is full of numbers and figures chosen only for the sake of the illustration.) He’s been in business for 2 years. He gets most of his clients from walk-ins and from his yellow page’s ad.
He grosses $15,000 a month. His average ticket is $100.00
Therefore he gets 150 clients a month.
His net is 25% of gross or 3,750.
Jake wants to double his net income in 6 months, triple in 12 months. (We don’t blame him.)
Considering that Jake doesn’t know any of our marketing secrets (like how to charge more for his services), he will have to get twice as many clients to double his business.
Goal: 300 clients a month.
He currently gets 100 clients a month from his “store visits” and about 50 from his yellow pages ads. But he gets around 15 calls a month from his yellow pages and about 30 “store visits” a week that ask questions but don’t buy or schedule a service call. So he currently only ‘converts’ about 65% of all his prospects.
If he doesn’t learn any of our methods to improve his 65% conversion ratio, then he’ll have to get 405 prospects to get 300 clients.
His plan to get 405 prospects:
100 from his store visits
50 from his Yellow Pages
20 from his new mover letters
90 from his 3-step Letter
50 from repeat service contacts
30 from emailing current clients
30 from the internet
30 from her referral Program =
You should have a weekly plan. Schedule 15 min. out of one day to make up your weekly plan and to see how you did the last week. Schedule this time and keep to it. Don’t see any clients during this time, keep it strictly for planning. If you do just this and not one more of our secrets, you will easily double your income in 12 months.
Of course, Jake didn’t know any of our secrets to double the profit from all his clients. If he did both- double his profits from each client and double the amount of clients, he’d quadruple his business in less than 6 months.
Your weekly plan should include the following:
Goal for total net income.
Goal for number of new clients.
Goal for number of repeat clients.
Goal for number of referrals.
Average net income from each client.
The number of prospects you’ll have to generate to reach your goal.
A detailed plan to generate the number of prospects you need.
Your plan doesn’t need to be typed or put into a computer. It can be handwritten on paper. The important part is that you do a plan every single week and keep on top of things.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.