Do You Wow Your Client?
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
You want your client to be in ‘awe’ after doing business with you.
Does this sound hard?
It may. But it’s really easy.
It’s easy because most businesses do a lousy job. They don’t even do what they are supposed to do. Of course they don’t do anything ‘extra’. So it’s easy for you to stand out!
What do you do to WOW your clients?
One it business owner gives all their clients a free mouse pad and can of air Before you think she is crazy, let’s analyze this:
She gives this to her clients after their first visit to her store. It costs her $6.00 per mouse pad and can of air. She puts a label on the can of air and the mouse pad has all her information on it. She tells them to spray their keyboard every week to clear the dust away. People love this.
Then she says if they ever run out come back in and I’ll give you another one- it’s for free-forever!
So it costs her $6.00 to give her client an extraordinary feeling and “tie” them to her forever. That’s pretty cheap! Of course, you don’t have to offer the exact same thing. If you have a product that you can acquire at a relatively low cost, but would have a high end perceived value to your clients- then offer it.
But, our friend doesn’t stop there.
She also gives her clients a free MEMO board to go on their refrigerator. With her company name and number on it. On the pack she puts personal tips.
Her clients feel special. The memo board coasts her $2.00.
For a onetime total cost of $8.00 she WOWS her client.
Do you think they would ever go to any other business for computer related products and services?
Not on your life!
They are loyal as can be.
70% of her business is repeat business. That means she spend $8.00 to get a client and each time they come back it’s cheaper and cheaper. This is brilliant.
Not only does she get nearly 70% repeat business but she gets 26% of her business from referrals!
If you keep splitting that $8.00 by all the clients it generates, you’ll realize why this is so powerful.
Why Don’t More Businesses Do This?
Most business owners look at it as an expense. This is stupid. It is the cheapest and easiest way to get repeat business and lots of referrals.
But most don’t look at the whole picture. They just look at the cost. This is ridiculous but you can really benefit from their shortsightedness!
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.