Marketing automation is a key differentiator between successful and struggling businesses. Let’s talk about how you can use today’s cutting-edge technology to nurture new leads and grow your business.
What is marketing automation?
As a business person, you already know the importance of marketing to build and maintain your client base. Marketing automation (MA) is the strategic integration of software and services. It saves you time, helps you develop prospects, and enables you to maintain the one-to-one customer contact so essential to satisfying clients and increasing your revenue.
MA is an essential aspect of customer relationship management (CRM) and offers some vital benefits:
Automation is only half of it
According to a study by the Lenskold Group, companies that use integrated marketing automation are more likely to report successful sales efforts. These companies also have a greater expectation of growth than companies who do not integrate MA with their CRM system. But is “set it and forget it” all there is to marketing automation?
The answer is no. While marketing automation helps you gauge and deliver the right message at the right time to make a sale, or sustain a relationship, it is only part of the picture. Although wrapped in leading-edge technology, sound marketing principles remain. Successful marketing still means:
Offer a product that is affordable and desirable to your target market
At Marketing Automation Group (MAG), we couple MA strategies with strong support and training to help business owners expand their profit potential. Professional success grows from nurturing your knowledge of people and businesses. Whether you are a B2B or B2C enterprise, the personal side of marketing was never more important—or more accessible—than through the use of MA.
Why are nurture campaigns important?
Personal touch is at the heart of marketing automation. Processes like lead scoring and customer segmentation contribute to your ability to see what your customers like. Effective feedback surveys let you know what your client does not like.
On a personal level, MA lets you reach out and touch clients in ways that offer value and ongoing relationships. Consider these techniques:
A follow-up email offers a thank you for a purchase
MA requires a focused message and skillful use of technology to save time and help you cultivate good business—and human—relationships.
How can you achieve success through MA? According to Gleanster, a few challenges to overcome include:
Marketing automation loses luster when it is not used correctly or integrated in a bigger strategic picture. Companies using MA fall short of expectations when employees or management lack training or support to achieve their desired results.
Marketing automation is not magic. It involves leveraging tools, strategic thinking, and the right message-to-market match. Do not struggle when you can succeed. If you are a business owner ready to gain the skills and support to reach for your dreams—talk to me today.
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.