Marketing is all about generating solid client leads and conversions. We’re in this to build business, right? Sometimes marketing is also about knowing when to let a client go.
If you are a small business owner, you probably have—or have had—clients that just did not work out. For their reason, or yours, it was not a good relationship. My business is helping entrepreneurs craft a business that makes them real money.
Good reasons to let a client go
Client issues are different depending on your position in the business lifecycle. If you are a start-up, stretching services, straining your finances, and delivering the impossible may be your idea of landing a client. Established entrepreneurs may have clients on board that are not returning profit, compared to time needed to maintain their account. How do you know when to cut a client loose?
I have been where you are. Struggling with several businesses, it took me a lot of effort until I hit on a business strategy that worked—no matter what business I took on.
Today, I help clients with strategies for value, pricing, marketing, and production to create strong—profit-producing—small business enterprises. An important part of running your business is learning to recognize the clients that support your bottom-line. Consider these tips for identifying problem issues with clients—or potential clients:
Many small business owners recognize these clients, but fear turning them away, or letting them go, for financial reasons. Give yourself permission to choose the clients who really need your services, and who support your steady success—like you support theirs.
When you need to develop clients who appreciate what you have to offer—you need a marketing plan that delivers. Call me at 585-633-7563 to kick-start the right kind of client development for your company.
Yours in profit,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.