For a million reasons, a website is a good idea. It gives your business, your brand, and your marketing a starting point. How does yours rank?
A website is more than a couple of pages with pictures. Unless your business is website development (and in most cases, you still need a LOT of help understanding what makes a website CONVERT visitors into buyers), getting help with your website is a good idea. My business is helping entrepreneurs structure their business and align marketing and business practices to make good money. I have not yet met a client who was not interested in making better money—and a good website is a smart place to start.
You have a website—now what?
The chances are good you already have a website. An employee, consultant, or maybe even a friend helped you get it together. Until you have time to optimize the site—it will do. So what does “optimize” mean?
Optimizing a website means different things to different people. Basically, it means making the most of your digital real estate. That is everything from the look and feel of your site, to the tools you use to analyze visits and conversions. Here are some steps to re-approaching your website as a marketing tool, and a placeholder in the digital world:
Whether it is website construction, content, or social media maintenance, many small business owners make the mistake of trying to do it themselves. As I have said before—do not spend time learning something you do not want to do every day. If designing or writing high-end websites is your business—learn the ropes. Otherwise, do not spend every day trying to figure out how to keep your Facebook feed fresh—pay someone good to do it for you.
Talk to friends, get references, and find consultants or freelancers in the business of website design, social media, or blog maintenance. Use your resources, instead of taking your own time from the business tasks that only you can—or want—to do.
Effective marketing means more than a well-built and maintained website—but it is a good place to start.
When you are interested in making better money doing what you love—call me at 585-633-7563.
Yours in profit,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.