You just heard a great idea. You have to try it. It doesn’t really fit your business model and is beyond your core competencies—but, guaranteed, you will make a fortune.
Stop right there. All that glitters is not gold—for a lot of reasons.
Good for crows but bad for small business owners, Shiny Object Syndrome (SOS) is hazardous to the health of your business. Consider these examples:
Whether you run a small business or a large corporation, everyone is vulnerable to shiny objects. They are pretty and promising. They are new and cool, swag for the business suite—and they can be a serious problem.
Take a breath and slow down
Distraction costs time and a lot of money. Each new email that interrupts your train of thought, or each freshly-pressed idea that disrupts your business plan, can distract you from achieving your business goals. Distraction keeps small business owners from succeeding in ways that include:
Distraction fragments your attention, diminishes your budget, and shows little return on investment—if you are even tracking ROI. All these examples point to entrepreneurs who do not see the big picture.
My job is helping small business owners see the bigger picture, make more money—and become successful. That means knowing which shiny objects to pick up—and which to leave behind.
How do you know what works?
When I meet with a small business owner, I ask ten strategic questions. Ten. Within 30 minutes, we get to the heart of their problem. After that we build a solid plan to create traction toward business goals. Distraction is not part of the deal.
How can you safeguard your business and your time against the distraction of shiny new things? Consider these tips:
Innovation is changing the way we live and work. The other part of my business is creating unique technical solutions for entrepreneurs to meet their identified marketing needs, offer value to their customers, and increase their profits. When appropriate, the deliberate use of innovation is desirable—not distracting.
When you want to make more money, forget the shiny object and call me at 585-633-7563 for the business plan you need to achieve the profit you want.
To your success,
Bob Britton is an accomplished entrepreneur with 25 year’s experience starting, building and growing both brick-and-mortar companies as well as online businesses. He's personally built 3 companies from one man shows to the million dollar mark. Marketing Automation Group and the Automated Entrepreneur Method® are his latest brainchild. After working with hundreds of business owners in every walk of business, he realized there was a HUGE gap in the support and training that was available, and set out to fill that void with his no-nonsense, hype free approach to business growth.