Category Archives for Marketing
“Formerly Miserable, Broke, Desperate, Life-Long Mechanic Now Makes $740,000 A Year, Average $61,000 A Month… Now For The First Time Shares His Marketing Secrets With Small Business Owners”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
What would it be worth to you to be able to get as many high paying customers as YOU want, when YOU want them, for mere peanuts?
Can it be as simple as mailing letters and like magic your phone rings “off the hook” from customers wanting to set up appointments with you or coming into your store?
YES it is that simple, BUT and this is a BIG but, you have to AVOID…..
The 11 Biggest Direct Mail Mistakes Made By Business Owners
#1: Offer Looks Like Junk Mail. The first thing 52% of your prospects do when they come home from work is go through their mail. The mail is usually divided either physically or mentally into three piles. The “A” pile is letters that look important, personal letters, notices, etc. The “C” pile is mail that clearly looks like junk mail. The “B” pile is everything else. The “C” pile mail usually gets tossed unopened, the “A” pile mail gets opened right away and the “B” pile mail may get opened after the “A” pile. You job is to make your envelope look like the “A” pile.
#2: Not Having A Headline Or Having A Lousy Headline: When I write a headline I normally spend half of my time developing the headline. In fact, typically I will write about a dozen headline before I settle on the one that I think will get the best response. The Headline is the most important part of the direct mail letter. It will grab the readers’ attention and pull them into what you have to say.
#3: Lack Of Testimonials: What your current clients say about you is ten to twenty times more believable than what you say about yourself. Testimonials are a great way to get instant credibility with prospects. How many testimonials should you use? As many as you can – and use them everywhere.
#4: No Offer/Lousy Offer: It is costly to get a new client. What will make someone respond? Well, I’ll tell you one thing – there is no way that someone will respond to a lousy offer or worse yet, no offer. Remember, the real money in getting a new client is in making them a “client for life”.
#5: No Deadline Or “Wimpy Deadline: People are natural procrastinators. Unless you motivate them to respond NOW, they never do. A deadline is what makes them respond. Deadlines create fear – fear of losing out on a particular offer or opportunity: One rule that I live by is never to give a prospect more than a 2-week deadline. If you do, you might as well save your hard-earned money and not mail.
#6: Focus On The Business Instead of WIIFM: How many times do you see salon advertising and all it says is how wonderful the salon is? It talks about how many years they have been in business, or the friendly service, or the big selection. But what about what the clients really wants? Clients ONLY want one thing – WIIFM (What’s In It For Me).
#7: Trying To Accomplish Multiple Objectives: The salon or ad agency that created the mail piece tries to accomplish multiple objectives. A mail piece should ONLY have one objective. All you should care about is GETTING A CLIENT. A Client is the only thing that can put money in your bank account. Image can’t do that. Last time I tried, the teller at my local bank wouldn’t allow me to deposit “image”.
#8: Lack Of A Guarantee Or A ‘Wimpy” Guarantee: This is a very simple concept but often scares Salon owners to death. Study after study has proven that the better the guarantee, the more people will buy. Sure, some will take advantage of your guarantee, but they are insignificant to the number that will buy more. If you can’t guarantee your products or services, then find something else to sell.
#9: Failure to Tell Your Story: Clients and prospects like a story. They want to hear why you are making the offer that you are making. It seems to add credibility, and they believe you, they respond better.
#10: Cute: Why is so much advertising “cute”? Two reason. First of all, cute advertising is the type that wins awards, and ad agencies like to win awards in order to help them “pitch” new clients. Also advertisers like cute advertising because they think it gets remembered. Well, let me ask you a question? Can you give me the ~Contact.FirstName~s of the advertisers that spent over a million dollars each during the last Super Bowl in order to air their 30-second TV commercial? Bet you can’t ~Contact.FirstName~ more than one or two. Study after study has proven that the type of advertising that sells is still the emotional, direct response advertising and not the “cute” brand-building type.
#11: Sequence: Just because a prospect did not respond to your first offer does not mean they will never take you up on your offer. Sometimes they intended to respond but got distracted and forgot so they need to be reminded again. From all the mailings that I have done you can expect your response from your first offer to double (100%more) with your second and third mailings combined. You must follow up at least 3 times.
Leave out any one of these and you will most likely fail and NOT get the response you are looking for.
Good News- Just one small part of my program called ”New Mover Attraction” I GIVE you the letters to mail already written (avoiding all the mistakes above) and show you exactly how to mail them. If you can follow SIMPLE directions you CAN get a FLOOD of new high paying customers when YOU want them. Heck this is so simple even a third grader can do this.
My easy to follow 1 2 3 step, paint-by-numbers system will get you all the new high paying customers YOU want. It will also show you how
to explode all aspects of your business in a few short months.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
“Give Me A Chance To Ask 14 Short Questions and I’ll Prove You Are Wasting A Small Fortune By Not Having The Right Marketing Knowledge”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Here are the questions:
► Are you tired of working your tail off day after day and just scraping by with no money or free time to go out and really enjoy life?
►Have you “HAD IT” working 50+ hour’s week after week after week?
►Are you all stressed out during the week hoping and praying that you made enough money to cover payroll?
►Do you get pissed off because some of your employees make more than you do, go on more vacations than you do, come and go as they please, and don’t have any of the risks and stress that you have?
►Are you just about at your “wits end” and tired of the same old, same old, or do you finally want to be the most successful and profitable Business Professional in your market area?
►Do you want to be the envy of all your competitors and “the business” everyone is talking about?
► Is that “word of mouth” advertising that you rely so heavily on leaving time slots empty month after month?
► Are you sick and tired of wasting money on advertising that gets poor results?
► Are you tired of riding the It business roller coaster … busy one week, then wondering what the heck happened the next week?
► Are you fed up that you are NOT booked solid with appointments month after month like everyone told you would be if you just “give the business time”?
►Are you scared to death to raise your prices because you think customers will stop coming in?
► Have you had it with everyone giving you advice (including family members) on how to be more successful at your business?
►Have you thought about throwing in the towel and getting a “regular job” or doing something totally different with your life?
►Do you want to continue running your business and have a great “lifestyle” and have plenty of money to pay bills, pay off your mortgage, pay off your car loan, have a nice nest egg of cash all while working less and when you want to?
If you answered YES to one or more of these questions, then do yourself a BIG favor and take the next simple step and get my program.
I put my money where my mouth is. I am so certain that my system will put tens of thousands of dollars in your pocket; I give you a ”FREE Look” 1-Year 100% Money Back GUARANTEE Yes, it’s that simple, with no strings attached, no gimmicks. You have a full year to examine everything, test and use my strategies, methods and techniques, and if you’re not amazed at the amount of new clients attracted to you, how much your profits have increased, and thrilled with what I put in your hands – and eager to continue working with me – then you can simply put it all back in a box, return it, and get a full 100% refund issued the very same day we get the materials back. No questions. No hassles. You MUST be completely satisfied. If not, I want you ask for and get a refund and I’ll let you keep all the FREE Gifts.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
Do you make this mistake in your business?
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
What’s the difference between people who are highly effective and those who are NOT?
Why do some people seem to be able to accomplish a lot more than others when we are all given the same 24-hours each day?
What makes them different?
Do they have a higher IQ? Are they luckier?
Or are they just busier?
Nope, I am afraid it’s not that complicated.
Highly successful people know that it is NOT possible to do everything that should be done in a given day and they ONLY do the things that bring them the highest payoff.
They ONLY do their low payoff activities when they have finished their high payoff activities.
You see, most people don’t control their day, they let it control them. They wake up in the morning with no list, no plan, and no priorities for the day. They just start doing stuff as the day unravels.
They run around all day like a chicken with their head cut off and THINK they are accomplishing something when in reality, they aren’t.
I think deep down you know what the highest payoff activities in your business are, but in case you don’t, I’m here to tell you: they are the activities that get you CUSTOMERS.
Because without customers, you don’t have a business; without a steady stream of new customers each month, you will continue to struggle, suffer, and may even go flat broke.
So the FIRST thing you MUST do every day is your highest payoff activity, which is your marketing; The kind of marketing that I’ll show you how to do.
My easy to follow 1-2-3 step, paint-by-numbers system will get you all the new high paying clients YOU want. It will also show you how to explode all aspects of your business in a few short months.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
FREE Business Marketing Strategy – Live By Price, Die By Price
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Here is another FREE Business Marketing Strategy.
Live By Price, Die By Price
Everyone is so caught up with price. This is ridiculous.
People aren’t price shoppers if you educate them.
You can charge anything you want to as long as you can convince people you are worth it. That’s not that hard to do.
But if you live by price, you’ll die by price.
What we mean by this is that if you are the cheapest in town, you will probably go out of business.
Being the cheapest is terrifying to us. We would never want to be the cheapest.
We’d much rather explain price once then apologize for inferior service forever.
We’d much rather see three clients and make $600.00 than 10 clients and make the same amount!
Quality. Not quantity.
There are a few big national chains that live on low prices by having a huge turn-over.
You are not huge. You can’t make up quantity- it’s just too much work running you business and there are only so many hours in a day!
Cheap prices lead to inferior work.
Inferior work leads to unhappy clients.
Unhappy clients lead to no repeat business and no referrals.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
“You Can Laugh At Money Worries & Business Owner Stress If You Follow My Simple Plan Just Like Other Business Owners Have”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
I just got off the phone with John Baughman, a fellow business owner who invested in my program 3 1/2 months ago.
Are you sitting down?
Well, you need to be…because he EXPLODED from producing $16,127 a month to last month producing $24,986. That is a 36% increase in sales for one month. And because his fixed costs did not increase he put a good percentage of that extra $9,000 into HIS pocket that month. And John’s income will get BIGGER every single month because that is exactly what happened to me and several other business owners who got my program.
Now here’s why I share this with YOU:
First, John knew almost nothing about marketing, only the useless crap the “so called experts” told him at silly Industry seminars he attended.
Second, all he did was follow my simple plan all outlined for him in my business marketing kit. It is such a simple 123, paint by
numbers, cookie cutter approach, and heck it would be very hard (if not
impossible) even for a third grader to mess it up.
Third – HE TOOK ACTION. You see nothing happens without action and if John shunned off my program he STILL would be at his lousy sales
of $16,127 each and every month. But now because he TOOK ACTION
extra money WITHOUT extra work is rolling into his bank account
faster that he can count it. And because he TOOK ACTION, he is MUCH
HAPPIER and get this, he has NO damn stress anymore like you now
have I bet.
And forth, THIS COULD BE YOU in a few short months ONLY if you TAKE ACTION and take the next simple step.
If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.
To your success,
Bob Britton
“Who Else Wants To Make A Lot More Money, Work Only When You Want And Lower Their Stress Level All At The Same Time?”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Is this happening in YOUR business?
►Employees having more control than you would like them to have.
►Not getting good results from your advertising, (or even worse,
not knowing if you’re getting results).
►Not having a steady flow of NEW customers walking through your
doors every week or calling for appointments.
►Do you feel like you can’t raise your prices?
►Do you feel like your business is stagnant?
►Do you have NO MONEY at the end of the month?
►Are you at your wits end and don’t have the answers?
I can promise you this:
If YOU don’t take action, NOTHING will change for you!
My Business Marketing program is designed just for YOU!
I was NOT born with a Silver-Spoon in my mouth; I had to figure
out all this stuff with hard work, passion and spending a lot of money testing everything.
NOW it’s TIME to share it with you because…
“Anyone Who Stops Learning Is Old, Whether At Twenty Or Eighty. Anyone Who Keeps Learning Stays Young. The Greatest Thing In Life Is To Keep Your Mind Young”
I don’t care if you have one employee or 100. I don’t care if you work from your home or have a big prime location on a busy street. I WILL show you how to make more money, and work less doing it! And I just give you PROVEN methods, techniques, and systems that you “plug” into your business which bring in the new high paying customers and BIG money into YOUR bank account. NO Gimmicks and NO Baloney here.
I put my money where my mouth is. I am so certain that my system will put tens of thousands of dollars in your pocket; I give you a ”FREE Look” 1-Year 100% Money Back GUARANTEE Yes, it’s that simple, with no strings attached, no gimmicks. You have a full year to examine everything, test and use my strategies, methods and techniques, and if you’re not amazed at the amount of new clients attracted to you, how much your profits have increased, and thrilled with what I put in your hands – and eager to continue working with me – then you can simply put it all back in a box, return it, and get a full 100% refund issued the very same day we get the materials back. No questions. No hassles. You MUST be completely satisfied. If not, I want you ask for and get a refund and I’ll let you keep all the FREE Gifts.
If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.
To your success,
Bob Britton
“If You Are Not Making The Amount Of Money You Want, It’s Because You Have Not Broken Away From Old Ideas”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
I have no doubt that you are an amazing problem solver and a good ethical person. You may also have a fantastic location. You may have the best employees with the best personalities. You may also do everything humanly possible to make sure your customers get the best quality service possible.
But this alone does not completely fill up all your available time slots for appointments? NOPE!
So being the best you can and providing the best service must NOT be the secret to getting tons of customers because some of your competitors are getting plenty of customers, even if their services aren’t as good as yours!!!!
Well the sad truth is that they are getting more and better customers because they do a better job at marketing their business….not because they are better problem solvers or better people.
If you want to have plenty of customers the real truth is:
The Most Important Thing You Must Know Is Not About How To Diagnose And Fix Computers
It’s About How to Market Your Business!!!!!
Because you can be the best damn problem solver and have the best damn people working for you but if you don’t have any customers, what good is it?
I know this doesn’t sound right or even fair but that is the way it is and the way it will always be. In life you have to deal with the way things are to be successful. Don’t you?
It is NOT the best product or service that gets all the customers it’s the best-MARKETED product or service. Period!
Part of the problem here is that this is the exact opposite of what we are taught. You know you get really good at your line of work and your phone will ring off the hook. You and I both know it doesn’t work that way does it?
So unfortunately, you will NEVER be able to get a constant stream of customers to come to you, unless to know how to…
Market Your Business
IF the marketing you are doing now is NOT filling up your appointment schedule each week with high paying customers it because you are using OLD methods, OLD strategies and OLD industry marketing ideas that just don’t work anymore.
If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.
To your success,
Bob Britton
Marketing System
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group
Here is another FREE Business Marketing Strategy.
Marketing System
A marketing system is a system used to get new customers or additional sales.
All of the strategies I teach are systems. They are strategic ways of getting new customers.
But, they are systems.
You can’t just do part of one and expect to get results. It just doesn’t happen that way. You have to do all parts of the system to get it to work.
For example if you do the 3 letter sequence strategy that goes to cold prospects, you can’t just give out the first letter. You have to do all 3. And they need to be 15 days apart. And it has to be the letter we provide (or a slightly tweaked version). And it has to be delivered in a Direct Response manner.
Then it’ll work.
You will get results.
But you have to do every part of the system, not just the first step. This is true of any system.
Think of making coffee. The first step is to put in a new filter and add coffee. But if you stop there you’ll never get coffee. You need to follow the rest of the steps in the system to get coffee. That is, you have to add water, turn it on and put the pot under the drip. Then you’ll have coffee. Stopping after the first few steps in a marketing strategy will give you the same results as with your coffee maker. NONE.
So follow through on everything. Put the systems in place and they will automatically generate revenue for you every month. Complete the system and you’ll soon be taking home the HIGH PROFITS you deserve!
If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.
To your success,
Bob Britton
“Are You Terrified To Raise Your Prices Because You Are Afraid Of What Might Happen?”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Here to give you a little proven advice on pricing your business services.
Let me start by saying this.
What someone is willing to pay or not pay for one of your services depends on what their PERCIEVED VALUE is for the service.
Since your customer gets the perceived value of your services from YOUR marketing, the better your marketing is the MORE you can charge for your services.
“I Can Get Business Cheaper From This Or That Business.”
Sometimes you will hear clients say that they can get the same service somewhere else cheaper.
They really can’t and here is why.
First you are not selling a commodity like corn, beans, or gasoline. You are offering a completely unique service that no one else can offer. Your business is different from everyone else’s, you and your employees are different, you solve problems differently, you use different products and on and on. So the ENTIRE experience with you is different from EVERYONE else.
And second they may be lying about the price. They are negotiating with you. They want you to lower your price.
Here are 2 of the 5 reasons why you DON”T want to deal with a price buyer.
They do all the complaining.
They tell your other customers how little they paid you. They actually brag about it and this ruins your relationship with your good clients because it drives them off.
All Price Resistance is in the mind of the seller (YOU) not the buyer. Never predetermine what any amount of money means to someone you don’t know. What I mean by this is that $5,000 may seem like a small fortune to you but to one of your customers it may be peanuts.
So whenever you can you want to target your marketing and be selling to people who…
Make More Money Than YOU
The laziest and easiest thing you can do is price yourself below every one else. Because all that money is lost PROFIT. Then you have to cut corners to make money and then the value of your services goes down – it’s a vicious circle and you will not win.
I can prove to you that you can raise your prices right now 20% and NOTHING bad can happen – you can only make more money. This will put tens of thousands of dollars in YOUR pocket every year, starting instantly.
If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.
To your success,
Bob Britton
How To Get New Customers Fast – Guaranteed
Dear Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
The above statement may have startled you and even made you a bit angry but I know that this is a small price to pay to learn the truth about how to get new high paying customers for your business FAST. Because the alternative (not getting a steady stream of new customers every week) is financially painful, stressful, frustrating, and may force you out of business especially in these difficult economic times if not attended to right away.
Many business owners have no plan when it comes to marketing. They don’t know what to do, when to do it, or even if they should do it. And because there is no plan, they waste hundreds of dollars on foolish ads, poorly designed web sites, failing pay per click campaigns and brochures, when they don’t even have a slight chance getting customers from this kind of marketing.
Even worse is many business owners think that if they do exactly what the yellow page rep, newspaper, or printing company tells them to do it’ll be the end of their troubles. All this expert help will get them a ton of new customers.
Wrong.
You see these yellow page ad reps; newspaper ad reps get paid based on how much new business they bring in for their company. So the more money you spend the more money they make.
They don’t get paid based on the amount of customers they get for you. They aren’t concerned about that.
That’s why they keeping telling you to keep running your ads over and over. They tell you that people need to keep seeing the ads over and over before they will respond to them. There is a little truth to this. But if an ad loses money the first time you run it, it’s highly unlikely it will suddenly start to make money the 2nd, 3rd or 4th time you run it. Tip – here are the three rules of advertising 1) never do anything that you can’t directly track. 2) Never run an ad a second time that didn’t work the first time. And 3) never fall in love with your ad.
A few short years ago in my business, I was in the same position you may be right now. I did great work. I followed what everyone else was doing in the industry to try and get customers because I figured that if everyone is doing these things it must work, right?
Yeah right,
I went broke and realized that this kind of crappy marketing and advertising wasn’t even working for the companies that could afford to spend money on marketing and advertising.
Everything changed for me when I finally figured out……..
“How To Get Only Pre-Motivate, Pre-Interested, And Pre-Qualified Customers To Come To Me”
And once you discover how to do this, your life and your business will change forever! And guess what? I’m not going to just teach you how to do this. I know you are busy, and have a ton of stuff going on in your life. I’m literally going to give you my proven strategies, proven methods and proven techniques on a silver platter, so you just “plug” them into your business. Even if you are the laziest person on the face of the earth, you can easily get phenomenal results.
You don’t need much money to get tons of new customers – – What you really need is the right KNOWLEDGE!
And I am the only person in the CRM space “spilling the beans” and teaching the TRUTH on how to get new high paying customers cost effectively day-in and day-out.
If you have any questions, need some immediate advice, or would like to get involved with one of my programs please give me a call at 585-633-7563.
To your success,
Bob Britton
