Category Archives for Uncategorized
Think Back To When You Decided To Go To Start Your Business… How Did You Imagine Your Career Going?
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
I know you must have imagined a fulfilling, successful career.
A career that gave you the opportunity to travel, drive expensive cars, live in the best neighborhoods, and plenty of time to spend doing what you love to do. But do not feel bad if this isn’t how things have worked out.
A high percentage of business owners really have a hard time getting their business to be successful. But I’ll tell you one of the biggest reasons business owners fail is that you guys were never taught how to be a savvy business person in school.
And this is NOT YOUR FAULT! That’s where I come in. My program is the mechanism you can use to learn how to run a highly profitable Business.
It’s not rocket science…I assure you. It’s all about gaining access to proven methods to not only bring in loads of new customers but customers who’ll say YES to high-end services.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
Today I Will Face All Kinds Of Ups And Downs, Difficulties And Setbacks, But I Will NOT Let Them Get Me Down. Once I Start Toward My Goals, I Will Be UNSTOPPABLE.
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Here to fill you in on something you may not be aware of.
Sometimes when you are in business going it alone it feels like war. The only difference is you are fighting for the survival of your business not your very own life.
There are days when we feel the odds are stacked against us and we feel like throwing in the towel – we all have them.
Sometimes a little boost from someone is all it takes to change your thinking and attitude around 180 degrees.
The above headline is my “little boost.”
Be sure to print it out, make several copies, and place them around your home, your office, and even your car.
This has helped me many times when my back was against the wall and I’m sure it will help you along the way as well.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
“There Are No Hopeless Situations; There Are Only People Who Have Grown Hopeless About Them.”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
I have no doubt that you are a great problem solver in your industry and a good ethical person. You may also have a fantastic location. You may have the best employees with the best personalities. You may also do everything humanly possible to make sure your customers get the best quality service possible.
But this alone does not completely fill up all your appointment time slot or fill your store with high paying customers week after week… Does it? Nope.
So being the best you can and providing the best service must NOT be the secret to getting tons of customers because some of your competitors are getting plenty of customers, even if their services aren’t as good as yours!!!!
Well the sad truth is that they are getting more and better customers because they do a better job at marketing their business…. not because they are better computer problem solvers or better people.
If you want to have plenty of clients the real truth is:
The Most Important Thing You Must Know Is Not About How To Solve Problems…
It’s About How to Market Your Business!!!!!
Because you can be the best damn troubleshooter and have the best damn people working for you but if you don’t have any customers what good is it?
I know this doesn’t sound right or even fair but that is the way it is and the way it will always be. In life you have to deal with the way things are to be successful. Don’t you?
It is NOT the best product or service that gets all the customers it’s the best-MARKETED product or service. Period!
Part of the problem here is that this is the exact opposite of what we are taught. You know you get really good at your profession and your phone will ring off the hook. You and I both know it doesn’t work that way does it?
So unfortunately, you will NEVER be able to get a constant stream of clients to come to your store or call you for an appointment until you lean how to…
Market Your Business
IF the marketing you are doing now is NOT filling up your store or making the phone ring off the hook every week with high paying clients it because you are using OLD methods, OLD strategies, and OLD marketing ideas that just don’t work anymore.
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
“Are You A Human Lobster?”
Hi Business Owner,
My name is Bob Britton, a fellow small business owner and President of Marketing Automation Group.
Did you know……
A Lobster when left high and dry among the rocks, has not the instinct and energy enough to work his way back to the sea, but waits for the sea to come to him. If it does not come, he remains where he is and dies, although the slightest effort would enable him to reach the waves, which are perhaps within a yard of him.
The world is FULL of Human Lobsters: Women and men stranded on the rocks of indecision and procrastination, who instead of putting forth their own energies are waiting for some Grand Billow of good fortune to set them afloat.”
I know what it takes to get your salon making BIG profits, gaining total control over all your employees, reducing your stress, and cut the amount of days you work behind your damn chair because…..
I Have Done It.
You see I am a small business owner just like you and over the past 12 years, I’ve have completely transformed my miserable, boring and failing business to a new exciting, very profitable, and enjoyable business that I never would have dreamed possible. And the best part of all of this is I only work when I want to.
I am 39 years old; I live in Rochester New York with my wife Melissa and our two kids.
My condensed “story” is:
Ever since the Vic 20 and the Commodore 64 computers came out, I’ve been addicted to computers. Back when there was no world wide web, no internet, just some crappy 28.8k modems with dial up access to somebody’s lame bulletin board systems, I was in my basement playing with them, while other kids were outside running around playing sports, I was hacking on my computer and solving text based adventure games.
I was a solid “B” student in high school and my parents wanted me to go to college but I was more interested in making money. I always wanted my own business, even when I was a kid I went door-to-door selling greeting cards and I had a paper route. From the start I was very ambitious and willing to work hard. So I started working as an auto mechanic and after doing this for 10 years I had an opportunity to buy a shop for no money down.
Finally The Chance To Own My Own Business
Imagine this, I’m 27 years old, I signed a deal where I personally guaranteed $1,000,000 to be paid to the former owner over the next 15 years. Plus I had to overcome all this…
1. I had no money. I opened the business checking account with my $2,000 tax return.
2. The deal included NO real estate, only the business – which was only grossing less than $200,000 per year. I don’t even know what the profit was, if any.
3. All the equipment was worn out (well really pure JUNK), and needed to be replaced.
4. There were no employee’s other than me.
5. There were no computer systems, all the customer records were on paper – in old dusty boxes.
6. There were no equipment or information systems to diagnose the newer models that had been out for years now.
7. I quickly found out the old owner had a REAL BAD reputation and for any business for that matter is the kiss of death.
Was I naive (or maybe just plain stupid) and was this a bad deal for me?
YES without any doubt.
But and this is a BIG but… Without going through this PAINFUL experience I would have NEVER learned the necessary marketing skills (the same skills I want to GIVE you) that have propelled me to the level where I am today.
Have you ever heard the phrase “if it doesn’t kill you it makes you stronger”?
I am living, breathing PROOF that it’s very true.
Fast-forward 12 years…
Now I live a life most dream about.
My entire business and life have been transformed. I work less, make MORE money than I ever dreamed possible, have no worries and it gets better every month, with no end in sight.
I finally freed myself from the physical stress and financial pressures I had for so long.
I still own my business and now it grosses $740,000 a year and is still growing ever year, even in a bad economy. I paid off the $1,000,000 note and I’m debt FREE. I have a manager who runs the day to day operations and I still do all the marketing which for the most part is on “autopilot”. I have 2 other very successful businesses, and I still kept my strong affinity for computers alive by building my own and keeping it as a hobby. Even building custom high-end home theater systems, all based on a pc.
None of this would have been possible if I did not learn the inside secrets and proven strategies of unconventional marketing, the exact marketing I now teach other salon owners like YOU.
“Decisiveness Is A Characteristic Of High-Performing Women And Men. Almost any Decision Is Better Than No Decision At All”
If you have any questions, need some immediate advice, or would like to get involved with my program please give me a call at 585-633-7563.
To your success,
Bob Britton
