I don’t think it can be overstated that the web has brought with it unprecedented power. The power to reach your potential customer and put your marketing message in front of them cheaply and easily. Everyone is on the web no matter what niche you’re in, no matter your target demographic- they are there and …Continue Reading »
If there’s one thing that I can say is the single biggest factor to a person’s success- it’s their ability to FOCUS.
A few years ago I learned that the word FOCUS is an acronym meaning: Follow One Course Until Successful.
This may sound easy, but in reality I’ve found it to be very difficult, especially when …Continue Reading »
Start small, grow fast, make a million dollars, sell, repeat. Sound good? Not so fast.
From start-up to corporate enterprise, the message is clear—grow fast. But, in an economy with unicorns starting to trip over themselves, the decision to accelerate growth has to be made cautiously.
As a business growth authority, I work closely with my clients …Continue Reading »
Effective use of internet marketing is great for your business. But when you get caught off guard—a bad business moment can go viral.
Earlier this year, a bystander caught a Miami doctor behaving badly on video. The incident involved an Uber driver, and questionable choices made by the doctor. Although the doctor eventually walked away from …Continue Reading »
In my many years of working with business owners & entrepreneurs, there’s
one thing that I’ve found destroys more dreams, crushes hopes and derails
success more than just about anything else.
What’s that one thing?
This problem is so pervasive and so insidious that the people who suffer from it
almost never fully realize the grasp …Continue Reading »
We talked about CRM earlier—now I’m going to talk about CM, or content management.
Not only is content management driving marketing efforts these days, but CM is big business—providing work for lots of people along the marketing and customer service pipeline.
There are many types of content—but first, what is it? Here are a couple of points …Continue Reading »
Too busy to believe your small business is going to get hacked? Big mistake.
In 2015, the rate of electronic theft, fraud, and cyber invasion rocketed. Hacking is now an established criminal enterprise, and the easier the target—the more likely it is to be hacked. The average cost of a single business hack can run from …Continue Reading »
It is the ultimate business bottom line—no pay, no profit. If you are scraping by on IOU’s, it is time for a change.
You work hard to run your business, produce a product, or provide a service, and deliver on time. You expect to turn a profit by being paid in a timely way. Unfortunately, small …Continue Reading »
If you are an entrepreneur who is not currently using customer relationship management (CRM) software, you will be soon. Why? Because it saves you time and boosts your profits.
I am an expert on small business growth. My work with individual clients, and with groups, helps them become millionaires. Think about it—wouldn’t you like to make …Continue Reading »
Happy New Year! Is this the year you want to make a million? It is all about numbers.
Sound confusing? Don’t worry. In the next couple of blogs, we’ll talk about what numbers and Big Data mean, and get you on the road to a more profitable 2016.
If we haven’t met, I am an entrepreneur and …Continue Reading »