Years ago, I learned something from my mentor that
has proven to be more valuable than most other things.
I’ve used this specific thought process to ‘fix’ many
businesses and get the cash flowing again rapidly.
Here’s this nugget of wisdom in it’s simplest form:
The amount of money you make is in …Continue Reading »
Throughout my career as a small business owner, I had the same marketing and productivity questions that my clients ask me today. I have been there—and I know what you are going through. You work long hours, have a great product, but your revenue just isn’t enough.
To correct this situation, inbound marketing is a must—and …Continue Reading »
Okay—everybody loves a sale. But if you are depending on deep discounts to sweeten your business bottom line this season, think again.
Black Friday sales are legendary. Did you fight crowds to score a big screen television from Walmart for a 75 percent discount last week? “Black Friday” used to refer to a blockbuster shopping day …Continue Reading »
You have seen them, heard them, and used them. So have I. Buzzwords—there are a lot going around. Buzzwords are phrases that are shorthand for something meaningful in the culture at the moment. Harvested from television, thought leaders, politics, and the world at large, buzzwords are often a fast way of saying something more complicated.
Every …Continue Reading »
You have a terrific product or service—and a lot of competition for the business. How do you help your target customer choose you?
My business is helping you identify, attract, and land the customers you want, to make the profit you need. As a small business owner, I know what works, and how to use marketing …Continue Reading »
Do you have a great idea? Do you think it will sell? How do you produce, market and manage your product or service? And how can technology help you? These are all basic questions that challenge every small business owner.
I got my start in small business with an auto repair shop. Plus, I have always …Continue Reading »
Every sale counts to a small business owner. You train your team, you fine tune your product and marketing, and you are doing okay – but not great. One day a friend mentions that he called your business but was stuck on hold forever. Or worse—he called and your sales representative was not interested in …Continue Reading »
When you know where you are going with a sales call, the chances are better that you and your client will get there. How? It’s as simple as ABC—always be closing.
Companies of all sizes are shifting from field sales to internal sales teams that are able to scale quickly to a new project or prospect. …Continue Reading »
Pricing plays a pivotal role in small business success. Here is a free tip—charge more than your competition.
I can almost feel your anxiety. If you charge more for your products or services, you lose customers, market share—and maybe your shirt. Right? Maybe not. The key is to shift your thinking, and the perspective of your …Continue Reading »
Have you seen the movie ‘Glengarry Glen Ross‘?
There’s a powerful scene in it where the ‘Rich guy’ is berating the salesmen trying to motivate them with
threats and insults, personally, I find it amusing, but many people are offended by it.
Whether you love it or hate it, hidden within this scene there’s …Continue Reading »