I don’t think it can be overstated that the web has brought with it unprecedented power. The power to reach your potential customer and put your marketing message in front of them cheaply and easily. Everyone is on the web no matter what niche you’re in, no matter your target demographic- they are there and …Continue Reading »
If there’s one thing that I can say is the single biggest factor to a person’s success- it’s their ability to FOCUS.
A few years ago I learned that the word FOCUS is an acronym meaning: Follow One Course Until Successful.
This may sound easy, but in reality I’ve found it to be very difficult, especially when …Continue Reading »
In my many years of working with business owners & entrepreneurs, there’s
one thing that I’ve found destroys more dreams, crushes hopes and derails
success more than just about anything else.
What’s that one thing?
This problem is so pervasive and so insidious that the people who suffer from it
almost never fully realize the grasp …Continue Reading »
We talked about CRM earlier—now I’m going to talk about CM, or content management.
Not only is content management driving marketing efforts these days, but CM is big business—providing work for lots of people along the marketing and customer service pipeline.
There are many types of content—but first, what is it? Here are a couple of points …Continue Reading »
If you are an entrepreneur who is not currently using customer relationship management (CRM) software, you will be soon. Why? Because it saves you time and boosts your profits.
I am an expert on small business growth. My work with individual clients, and with groups, helps them become millionaires. Think about it—wouldn’t you like to make …Continue Reading »
Happy New Year! Is this the year you want to make a million? It is all about numbers.
Sound confusing? Don’t worry. In the next couple of blogs, we’ll talk about what numbers and Big Data mean, and get you on the road to a more profitable 2016.
If we haven’t met, I am an entrepreneur and …Continue Reading »
When is a negative internet comment not such a bad thing? The answer—when you use it to your advantage.
I talked before about the importance of reputation management. For the small business owner, the word on the internet can make or break your business. You have to be on top of it. That means vigilance. While …Continue Reading »
It is that time of year—top ten lists, countdowns, and trends to watch for in the coming year.
While a crystal ball is always handy, business success is really no mystery. In the current economy, it takes more than hard work to succeed. By succeed, I mean earning enough revenue to really thrive, not just survive.
To …Continue Reading »
Throughout my career as a small business owner, I had the same marketing and productivity questions that my clients ask me today. I have been there—and I know what you are going through. You work long hours, have a great product, but your revenue just isn’t enough.
To correct this situation, inbound marketing is a must—and …Continue Reading »
Okay—everybody loves a sale. But if you are depending on deep discounts to sweeten your business bottom line this season, think again.
Black Friday sales are legendary. Did you fight crowds to score a big screen television from Walmart for a 75 percent discount last week? “Black Friday” used to refer to a blockbuster shopping day …Continue Reading »