A trademark is important to small business branding. Have you registered your unique business name or symbol?
Consider the story of Payam Tabibian, a small businessman who built a chain of hamburger restaurants called Z-Burger. As detailed in The New York Times, Mr. Tabibian created a distinctive retro-look trademark before he had even opened his first …Continue Reading »
Focused social media marketing is important. Taking a run at Facebook, Twitter, Pinterest, and other channels may be appropriate for your company—but maybe not. For many small businesses, and their owners, LinkedIn is a key networking and marketing tool.
My job is making millionaires out of small business owners. I create and use strong business plans, …Continue Reading »
You have seen them, heard them, and used them. So have I. Buzzwords—there are a lot going around. Buzzwords are phrases that are shorthand for something meaningful in the culture at the moment. Harvested from television, thought leaders, politics, and the world at large, buzzwords are often a fast way of saying something more complicated.
Every …Continue Reading »
It’s a wild world. We talked about VUCA—the sweeping forces keeping entrepreneurs on their toes. But do you want to know the real-world factors that impact these forces? Let me tell you.
Running a business is not what it used to be. Some things remain—good planning, structure, pricing, and marketing. You do not need a lot …Continue Reading »
Take Charge of the Numbers to Take Charge of Your Business
I talked recently about numbers that tell us something about the current business climate. Now let’s talk about the numbers that make, or break, your business.
Dawn Fotopulos is the HiddenProfitProphet. I had a chance to sit down recently with this award-winning author, educator, …Continue Reading »
You have a terrific product or service—and a lot of competition for the business. How do you help your target customer choose you?
My business is helping you identify, attract, and land the customers you want, to make the profit you need. As a small business owner, I know what works, and how to use marketing …Continue Reading »
One report says business start-ups have never looked better. Another survey talks about persistent decline. With the business outlook in churn, what do the numbers mean to you?
While you focus on landing that client, or pivoting your marketing message, the economy is moving fast. Getting to market with a good plan, new ideas, and great …Continue Reading »
For a million reasons, a website is a good idea. It gives your business, your brand, and your marketing a starting point. How does yours rank?
A website is more than a couple of pages with pictures. Unless your business is website development (and in most cases, you still need a LOT of help understanding what …Continue Reading »
Marketing is all about generating solid client leads and conversions. We’re in this to build business, right? Sometimes marketing is also about knowing when to let a client go.
If you are a small business owner, you probably have—or have had—clients that just did not work out. For their reason, or yours, it was not a …Continue Reading »
Thinking about starting or relaunching your business? Both require serious consideration and a long-term plan.
Every year small business owners start, relaunch, and sell businesses. There are a million reasons why. I work with entrepreneurs to start and grow their businesses with the aim of turning a profit. A big profit. When you make more money, …Continue Reading »